Revealed: 5 Types of CRM Your Business Must Consider
URGENT: Before scouring the web for available CRM systems, you need to establish what type of CRM is suitable for your business. This categorisation is rarely considered or understood. Google is dominated by the mainstream CRM players and leaves some lesser-known options tucked away. So, there exist fundamentally different types of CRM. If you understand what these...
How to Avoid The CRM Price Trap
If you're thinking about picking a new CRM system for your small business, beware of the CRM price trap. Today there are hundreds of CRM systems out there. The functionality is endless. The cheaper packages all have some of what you need, but only the big players seem to have all you need. The problem is, they are a bit pricey. What to do? We'll come back to that in...
The Power of Checklists in Business and Why They Work
Good business operations continually seek ways of automating, standardising, simplifying and improving tasks and processes. The power of checklists in business is significant because of the recurring nature of operational processes. When a series of tasks work together to create an outcome, we call that a process. When a business process is repeated more than once,...
3 Ways to Guarantee a CRM Implementation Failure
You can prepare long and hard for your new CRM system, but the sad fact is that you can guarantee CRM implementation failure by the key steps you omit, regardless of the quality of those you include. The rush to introduce a new CRM system into a business can quickly end in catastrophe. The good news is that being aware of the pitfalls and side-stepping them can pave...
My Top 10 Business Humour Knee-Slappers
Laughter at work is a serious business. Not only can business humour penetrate the intensity of an important meeting or provide a group with a welcome office break, but it can go much further. It can be a binding force, bringing common ground to a business team. When a speaker tries to persuade a group to his/her way of thinking, the injection of humour can impart a...
Work Smarter Not Harder – But How?
As an Intrapreneur, it’s easy to get stuck between the dual roles of corporate visionary and day to day manager. You know to “work smarter not harder” and to “work on the business, not in the business”. But how? The business needs you down there at the coal face right now. There’s not enough staff; you haven’t got time to train anyone else right now and, hell, you...
Top 10 tips for choosing a business domain name
Since 1985, the task of choosing a business domain name has been a part of the process of setting up intellectual property for new (and established) businesses. The very first registered domain name was Symbolics.com, appropriately snapped up by the Massachusetts business Symbolics Inc. In the 35 years since 1985, the importance of aligning a domain name with a...
Entrepreneur vs Intrapreneur- is this just a spelling mistake?
To the casual observer, the entrepreneur vs intrapreneur debate is an academic one. They are a pair of terms interchangeable at will with insufficient differentiation to be worth considering further. You say "pot-ay-to", I say "po-tar-to" and so on. To a certain extent, this is true. Entrepreneurs and intrapreneurs can be more notable for their similarities than...
Knowledge is not Power, and Here’s Why
Knowledge is not power. Sir Francis Bacon, philosopher, politician and Lord Chancellor of England, suggested otherwise in 1597. Far be it for me to argue with such a revered historical figure, but if that was the case, why aren't taxi drivers running the country? An attitude prevails even today in UK small business that somehow to have the knowledge is to hold the...
How to turbocharge your CRM brief template
Your CRM brief template provides the foundations of your full and final CRM brief. You will need your CRM brief at the point when you are looking to approach a CRM vendor, choose a CRM system or perhaps are looking to share your CRM implementation plans with a wider audience before moving forward. It is helpful to have had sight of a CRM brief template at the early...
Steve Winduss
passionate to help small businesses maximise efficiency and profits.
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How to implement a turbocharged CRM system
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